活动策划新奇点子 6个夏季活动创意方案( 七 )

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inkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; WHITE-SPACE: pre-wrap; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(38,38,38); FONT-STYLE: normal; MARGIN: 0px 0px 20px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 1.8; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word' data-track="49">云/上/啤/酒/节
inkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; WHITE-SPACE: pre-wrap; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(38,38,38); FONT-STYLE: normal; MARGIN: 0px 0px 20px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 1.8; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word' data-track="51">作为夏天人气最为火爆的节庆活动，啤酒节能够吸引众多顾客参与，往往能成为大幅拉动消费额增长的引擎。
inkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; WHITE-SPACE: pre-wrap; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(38,38,38); FONT-STYLE: normal; MARGIN: 0px 0px 20px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 1.8; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word' data-track="52">适合场景：啤酒厂商提振销量、购物中心&景区引流
inkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; WHITE-SPACE: pre-wrap; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(38,38,38); FONT-STYLE: normal; MARGIN: 0px 0px 20px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 1.8; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word' data-track="53">玩法：主办方可以探索线上办节模式，实现“线上+线下”互动。开闭幕式、乐队表演、开启第一桶啤酒、灯光焰火秀等活动在线下进行，线上采取直播的方式，打造与线下平行的交流、互动、交易的平台。保持活动人气的同时，还能节约成本、减少线下人员大规模聚集。
inkMacSystemFont, "Segoe UI", Roboto, Ubuntu, "Helvetica Neue", Helvetica, Arial, "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", "Source Han Sans CN", sans-serif; WHITE-SPACE: pre-wrap; WORD-SPACING: 0px; TEXT-TRANSFORM: none; FONT-WEIGHT: 400; COLOR: rgb(38,38,38); FONT-STYLE: normal; MARGIN: 0px 0px 20px; ORPHANS: 2; WIDOWS: 2; LETTER-SPACING: normal; LINE-HEIGHT: 1.8; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 2em; font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word' data-track="54">参考案例：第30届青岛国际啤酒节推出“云上啤酒节”，每日高清直播现场盛况，设置了抽奖、公益赠票等多种线上活动，并且同步进行直播带货，实现了“看、玩、吃、购、行”一体化。