百年烘焙品牌 知名品牌烘焙

?百年烘焙品牌-三益祥项目介绍(中英文版)    Centennial baking brand -- introduction of Sanyi Xiang (Chinese and English version)
   

   ——烘焙历史的真实见证和力量恢复
   Real Witness and strength Restoration of Baking History
   

   轻奢IN挖掘140年前传承下来的烘焙历史品牌,弘扬光大烘焙行业的传统文化 。
   In the era of light luxury IN,excavate the historical brand of baking inherited from generation to generation 140 years ago,and carry forward the traditional culture of baking industry.
   

   品牌故事-历史与传承
   Brand Tales: background and inheritance
   

   1878清德宗光绪四年后,台儿庄的一名年轻人独自来到济南府,成为糕点作坊的一名男子 。因为他聪明、勤奋、勤奋,他受到了老店主的赏识,很快就掌握了糕点的所有制作方法 。
   In 1878,Guang Xu,a young man in Taierzhuang,came to Jinan alone and worked as a clerk in a bakery. As a result of his cleverness,studious and diligent,he was appreciated by the old boss,and soon mastered the whole method of making pastry.
   

   几年后,他带着独特的技能回到家乡台儿庄,在台儿庄开了第一家糕点加工车间,命名为祥冒号(后来改为三益祥) 。由于他精湛的糕点技术和诚实的管理,三益祥业务蓬勃发展,享有盛誉 。
   A few years later,he returned to his hometown,Taierzhuang,with a special skill. He opened his first pastry processing workshop in Taierzhuang and called it the "Xiang Colon" (later changed to "Sanyi Xiang"),because of his skillful pastry. In addition,the integrity of the operation,"Sanyi Xiang" business thriving.
   

   他去世后,他的儿子继承了“三益祥”的糕点事业,生意规模进一步扩大 。
   After his death,his son inherited "Sanyi Xiang"ˊs pastry business,and the business expanded.
   

   19382004年4月,日本鬼子来到台儿庄,台儿庄人撤离战区避难 。临行前,三益祥全体员工加班为守城官兵做糕点 。在台儿庄战争中,包括苏家老宅在内的所有建筑都在战争中化为灰烬 。
   In April 1938,the Japanese came to Taierzhuang,where the Taierzhuang people took refuge in the war zone. Before leaving,"Sanyi Xiang" worked overtime to make cakes for the officers and soldiers of the city. During the Taierzhuang War,all the buildings,including the Su family's old house,were reduced to ashes.
   

   1956年,三益祥加入合作社为国家服务,特别是中秋节和春节,帮助政府生产糕点 。
   在1976年文化大革命的特殊时期,三益祥的所有生产模具都被迫销毁 。然而,三益祥与台儿庄古城相生相惜的命运却深埋在祖先的心中 。
   In 1956,“San Yi Xiang”joined the cooperative to serve the country,especially the mid-autumn festival and the Spring Festival to help the government produce cakes. During the 1976 Cultural Revolution,a special period,all the molds of Sanyixiang were forced to be destroyed. But the fate of the “Three beneficial details”and the ancient city of Tai'erzhuang District is deeply buried in the hearts of generations.
   历史轮回,2007年,台儿庄区人民政府开始重建古城 。三益祥后代积极配合古城重建,响应政府号召,拆除了祖传凤凰台原址的六个庭院,热烈支持古城重建 。
   In 2007,the people's Government of Taierzhuang District began to rebuild the ancient city,and the descendants of Sanyi-hsiang responded positively to the government's call to demolish the six yards of the original site of the ancient city of Phoenix,and enthusiastically supported the reconstruction of the ancient city.
   

   为了救国而毁家,现在为了兴城而迁家,冥冥注定了三益祥几代人胸怀家国的无私奉献 。
   In order to save the country and destroy the family,and now move home for the city,doomed the "Sanyi Xiang" five generations of family selfless dedication.
   

   台儿庄古城建成后,全国各地的游客蜂拥而至,因此台儿庄古城也闻名于世 。为了使非物质文化体育遗产三益祥永远传承下去,第一N大学毕业后,代代传承人毅然回到古城,打着三益祥商号的旗号,开辟了新时代民族老字号三益祥的复兴之路,弘扬了中国传统糕点事业 。
   Taierzhuang after the completion of the ancient city,tourists from all over the country,Taierzhuang ancient city is known all over the world. In order to carry on the intangible heritage of "Sanyi and detail" forever,xx,the inheritor of several generations,decided to return to the ancient city after completing his studies,intending to carry the flag of Sanyi Xiang's business name again. Create a new era of old national name,"Sanyi Xiang",carry forward Everbright China's traditional pastry cause.
   

   愿景
   vision
   

   当我们还是个孩子的时候,我们想要一块蛋糕,但我们总是不允许我们长大后,我们可以反复无常地吃,但我们不能承受高热量的负担 。所以当我第33次经过蛋糕店时,我终于下定决心:我们必须做一个大蛋糕,可以反复无常地吃,但不会让我们变胖!不管是佛系青年还是精致猪猪女,都能找到我们久久回味的味道 。
   When we were young we wanted a piece of cake but we were never allowed. When we grew up we could eat it as we pleased,but we couldn't bear the burden of high calories. So on the 33rd pass by the bakery,we finally made up our minds: must be able to eat how can not make us fat big cake. No matter is Buddhist Department youth or exquisite pig female,can find us long aftertaste.
   

   浓情蛋糕
   Affectionate cake
   

   

百年烘焙品牌 知名品牌烘焙

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   浪漫西点
   Romantic West Point
   

   
百年烘焙品牌 知名品牌烘焙

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   麦风面包
   Wheat bread
   

   
百年烘焙品牌 知名品牌烘焙

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   温馨大气的店面装饰,明亮的窗户和窗户 。
   自然温暖,干净舒适 。
   有灯光、音乐和道具 。
   高纯色,聚光灯衬托 。
   还有道具感极强的古老陈设
,一起表演一场来自视觉的艺术盛宴 。
   Warm atmosphere shop decoration,bright windows and windows,natural warm,clean and interesting,there are lights,music,props. High purity of color,spotlight,and props sense of the ancient furnishings,performing together with a feast for the arts.
   

   食客的情感和参与感,充满活力、轻松、创新和宽容的氛围,营造优雅舒适的环境 。
   Diners' emotional and participatory,energetic,relaxed,innovative and tolerant atmosphere,quiet and comfortable environment.
   

   在功能休闲区,悠闲的顾客听古典音乐,坐在优雅的座位上,仔细品尝,慢慢体验……
   In the functional leisure area,stylish seats,customers buy some snacks,listen to classical music,sit in the cake shop to taste 。。。。。
   

   理念
   idea
   

   传统工艺是根本
   Traditional technology is fundamental
   

   以美食艺术构建高品质的生活方式
   Constructing the High quality Life style by the Art of Food
   

   用绿色健康食材制作最优质的蛋糕
   Make the highest quality cake with green and healthy ingredients.
   

   努力创新,尊重传统
   Innovation and respect for tradition
   

   传承
   Passing on.
   

   品牌名称、品牌核心价值、品牌密码、品牌故事、品牌文化、品牌情感
   Brand naming,Brand Core value,Brand password,Brand Story ,Brand culture,brand feelings.
   

   内涵低调,历史沉淀
   Low-key connotation,historical precipitation.
   

   百历史沉淀传统古法烘焙文化
   A hundred years of History sedimentation the traditional Culture of Baking with Ancient methods.
   

   继承企业烘焙文化
   Enterprise baking culture inheritance.
   

   不断推陈出新的文化传承
   In the cultural heritage and constantly bring forth new ideas.
   

   目标
   Target
   

   短期目标:站稳脚跟,一年内收回投资成本
   SHORT-TERM GOAL: To establish a firm foothold,within a year to recover the cost of investment.
   长期目标:在众多蛋糕品牌中脱颖而出,发展成为一家实力雄厚、市场份额一定的蛋糕连锁公司,逐步开拓国内市场,打造蛋糕行业知名品牌
   LONG-TERM GOAL: to stand out among the numerous cake brands,develop into a strong and have a certain market share of the cake chain company,gradually open the domestic market,to create a famous brand of the cake industry.
   

   方式
   Way
   

   店面装修、店员形象、蛋糕制作,营造健康卫生的感觉
   Shop decoration,shop assistant image,cake making,Create a sense of health and hygiene
   

   功能区概念一体化
   Concept Integration of Leisure and functional area.
   

   会员增值服务
   Membership card value-added services
   

   宣传,杂志……
   讲述糕点饮料的知识、故事和文化……
   提升品味,烘托氛围,增加消费者的品牌意识和知名度……
   Put some promotional materials,magazines,knowledge about pastry drinks,stories,etc. on the table to enhance taste,foil the atmosphere,and increase consumer's favorite brand.
   

   合理定位产品成本计算的价格
   Reasonable pricing for Product cost Measurement
   

   产品包装以清新风格为主,线上融合有助于线下体验和分享
   Packaging in a fresh style,Online fusion,offline experience and sharing.
   节假日开展促销活动
   Holiday shops and other promotional activities.
   

   6.6公里内免费配送
   Free delivery within 3 km
   

   与单位或组织合作,开发代销商
   Develop affiliates in collaboration with units or organizations
   

   与科研机构和众多单位合作,开发不同口味的单品,满足不同客户的需求,推出自己独特的主要产品
   Cooperate with scientific research institutions and many units to develop different products with many tastes,meet the needs of different customers,and launch their own unique main products
   

   联合科研机构开发新产品、新口味
   Joint research institutions to develop new products,new taste.
   

   与各组织和单位合作,开展diy活动期间,顾客亲自参与面包和零食的制作
   Cooperate with various organizations and organizations to carry out diy activities to enable customers to do their own work and participate in the bread and snack making process.
   

   找到并解决消费者的痛点
   Find and resolve consumer pain points.
   

   开发低脂、营养、低糖产品,满足不同消费群体和口味的需求
   Development of low-fat,nutrition,low-sugar products to meet the needs of different consumer groups,different tastes.
   

   提强网上产品的市场竞争力,增强消费者线下购买过程的体验和分享
   

   将传统烘焙业与互联网相结合,借助网络平台精准营销
   Will the traditional baking industry and the Internet,with the help of network platform precision marketing.
   

   Enhance the market competitiveness of online products and enhance the experience and sharing of consumers in the offline purchasing process.
   

   完美结合产品、文化和爱国主义
   The perfect combination of product,culture and patriotism.
   

   时效性
   chronergy
   

   特点
       Characteristic
   

   对健康和健康产品感兴趣的客户
   Customers interested in health and health products
   

   新鲜营养健康食品
   Fresh nutritious healthy food
   

   确保食品材料的安全和渠道供应
   Ensure the safety of ingredients and supply channels
   

   根据客户需求改进自己的服务和流程,努力让尽可能多的客户感到方便
   According to customer needs,improve their services and processes,and strive to make as many customers feel convenient.
   

   让客户感受到我们对他们的重视和尊重,增强信任感
   Let customers feel that we value them,respect them and enhance their sense of trust.
   

   产品口味适合不同年龄的人
   The taste of the product is suitable for different ages and different groups.
   

   全面满足现代人对高品质生活需求的不断追求
   Meet the needs of modern people in pursuit of high quality of life
   概念    Concept
   

   女性和儿童去蛋糕店的频率:女性比男性更依赖蛋糕,添加更多的女性和儿童元素来吸引更多的顾客 。
   Women,children go to cake shop frequency: women depend on cake much more than men,adding more feminization and children elements to attract more customers.
   

   生日是蛋糕的主要市场,正在制作diy与此同时,蛋糕还配备了生日用具,使生日更加独特.
   Birthday is also the main market for cake,making diy cake at the same time,accompanied by birthday utensils,making birthdays more unique
   

   选材
   select (suitable) material
   

   纯真自然严选食材
   Pure natural and strict selection of food materials.
   

   北纬37度优质元麦,原磨精致
   North latitude 37 degree quality barley,exquisite grinding.
   

   从原产地进口低脂奶油,健康负担0
   Low fat cream imported from country of origin,health 0 burden.
   

   非遗第N代代相传,古法制作,精心开发,保持对原料的尊重
   The NTH generation of Feilai inheritance,the ancient law production,elaborate development,maintain the most primitive respect for food materials.
   

   当地季节性水果百变混搭
   Local seasonal fruit mix.
   

   为品牌注入纯正正宗的基因,给食客带来不同的味蕾享受,放松身心,感受传递给每一个细胞的快乐
   Infuse the brand with pure and authentic genes,bring different taste buds to the diners,relax the body and spirit,and pass the pleasure to every cell.
   

   市场分析(M.A.)
   Market Analysis (M. A.)
   

   随着经济的发展和人们生活消费水平的提高,人们对美味的西点军校产生了浓厚的兴趣
   With the development of economy and the improvement of living standard,people have a strong interest in delicious Western Point.
   

   西点作为一种高品质的生活方式,得到了世界上绝大多数国家的认可
   As a high quality lifestyle,West Point has been recognized by most countries in the world.
   

   国内烘焙消费市场销量可观,前景广阔,行业大势所趋
   Domestic baking consumption market sales is very considerable,good prospects,the general trend of the industry.
   

   挖掘痛点:真正的需求,在痛点背后,赢得占领市场的机会
   Tap the pain point: the real demand,behind the pain point,to win the market opportunity.
   

   烘焙市场也有长期可持续的增值空间
   There is room for long-term sustainable growth in the baking market.
   

   面包目标客户群体老少皆宜,市场巨大?
   Bread target customers of all ages,the market is huge.
   

   文化包装创造了重要的附加值
   Cultural packaging creates important added value.
   

   标准化、标准化、现代化的经营理念
   Standardization,and modern management concept.
   

   蓬勃发展的第三方交付平台更方便消费支付
   Booming third-party delivery platform makes consumption more convenient.
   

   吸引高水平消费者的健康、安全、清洁、文化和情感
   Hygiene,safety,cleanliness,culture and sentiment attract high-level consumers.
   

   新鲜、营养、健康的食物越来越受到人们的喜爱和关注
   The fresh nutrition health food more and more receives people's affection and the attention.
   

   中国人的烘焙盛世已经到来
   The Chinese Baking Age has arrived.
   

   事实
   Fact
   

   健康消费意识,选择新鲜、营养、健康的食物
   Healthy consumption consciousness,choose fresh,nutritious,healthy food
   

   追求浪漫情调的年轻时尚群体
   The pursuit of romance,the pursuit of young fashion groups
   

   景区市场经济巨大
   A huge market economy in scenic spots
   

   火爆人气
   Hot popularity
   

   社会属性,自带流量,互联网 烘焙,婉转圈,汇聚消费者
   Social attributes,self-traffic,internet baking,cozy circles,gathering of consumers
   

   消费者主动分享,手动点赞,口碑传播
   Consumers actively share,manual likes,word of mouth dissemination
   

   景区食品消费相对较高
   Food consumption in scenic spots is relatively high
   

   百年传承传统烘焙经验
   A hundred years of traditional baking experience
   

   百年老字号烘焙品牌-三益祥 。
   A hundred-year-old bakery brand-Sanyi Xiang.
   机会    Chance    

   消费者想传统美食的消费者
   Consumers want to experience traditional food
   

   蓬勃发展的西餐和生活方式
   A thriving Western food and lifestyle
   

   外国连锁特许经营公司的竞争仍然很低
   Competition from foreign franchisees is still low
   

   市场满足度
   Market satisfaction
   

   由于景区位于景区,客源相对丰富
   Due to its geographical location,t
he tourist resources are relatively abundant
   

   目标群体
   Target group
   

   80后90后00后占全国人口的近1/3 。20-3570%的老年人贡献了70%的餐饮消费
   The number of people born after the 1990s accounted for nearly 1 / 3 of the population of the country,and the population aged 20-35 contributed 70% of the consumption of food and beverage.
   

   2045岁的中青年专业人士
   Young and middle-aged professionals aged 20 to 45
   

   追求浪漫诗意生活的城市时尚达人需要充分体验
   The pursuit of romantic poetic life by urban fashion talents requires full experience
   

   回头客
   Returning customer
   

   游客
   Visitor
   

   景区游客,人流量大,消费能力强
   Scenic area tourists,large flow of people,strong consumption power
   

   商圈横向引流
   Transversal drainage in commercial area
   

   支持
   Support
   

   产品研发与整合
   Product end R & D and Integration
   品牌运作
   Brand operation
   

   评估选址
   Evaluation of site selection
   

   商店市场评估
   Store market evaluation
   

   装修指导
   Decoration guidance
   

   优质产品端
   High quality product end
   

   员工培训
   Staff training
   

   营销策划
   Marketing Planning
   

   专家营运
   Expert operation
   

   风险把控
   Risk control
   

   物流仓储
   Logistics storage
   

   餐饮优化
   Catering optimization
   

   优势    Superiority
   

   优质的饮食原料
   High quality raw materials for diet
   

   传统手工作坊成熟,烘焙文化传承
   Mature traditional handicraft workshop,baking culture heritage
   

   选用从美国、加拿大、新西兰、澳大利亚、德国、比利时等国家进口的原材料,生产国际先进的生产设备
   Select the United States,Canada imported flour,New Zealand,Australia imported oil,Germany,Belgium and other countries imported raw materials to prepare,international advanced production equipment for production.
   

   信誉好的老字号三益祥注册商标
   Has a good reputation,the old name "Sanyi Xiang" registered trademark
   

   非物质文化遗产可以注册
   Be able to register intangible cultural heritage
   

   产品结构和口味在行业中遥遥领先
   Product structure and taste are far ahead in the industry
   

   健康低脂
   Healthy low fat
   

   优质工艺
   High quality technology
   

   造型独特
   Unique styling
   

   精致的道路,个性化的特点
   The road of refinement,the characteristic of individuation
   

   享受美食和热情的服务
   Enjoy delicious food and warm service.
   

   充分体验生活的乐趣
   Fully experience the joys of life
   

   保证当天生产销售有效的新鲜产品 。
   Effective fresh products guarantee the same day of production sales.
   

   成本控制    Cost control
   概况手册(待制作)    Fact sheet (to be produced)
   

   投资与收益分析
   Investment and income analysis
   附件:投资预算及利润分配表
   

   煮小鲜如治大国,我们要做感人的食物 。
   "to cook small and fresh as to rule a great country,we must make moving food."
   

   感人的食物不仅外观好看,而且味道鲜美 。吃完后,它们也会被感动 。很难忘记,这是糕点烘焙的最高境界 。
   "the moving food not only looks good,but also tastes good. It also makes people feel moved after eating,feeling that the eyes will be wet and it is hard to forget. This is the highest level of Western Point baking."
   

   专注于追求质量和服务,只有使用好的面粉、好的油、好的原料,加上管理和技术意图和创造力,创造感人的食品解决方案,帮助顾客通过味道可以记住食物,共同创造一个食物可以记住烘焙王国 。
   "dedicated to quality and service,only with good flour,good grease,good raw materials,management and technical care and creativity,can we create a moving food program. Help customers make foods that are remembered by taste,and work together to create a baking kingdom that can be remembered by food. "
   【百年烘焙品牌 知名品牌烘焙】

   

   三益祥家族文化传承
   Sanyixiang family culture
   

   苏家三益祥糕点起源于清光绪年间,至今已有140多年的历史,祖孙N代代相传,祖传秘方,台儿庄古城糕点行业老字号,这一濒临失传的非物质文化遗产,必将在商业发展和挖掘中焕发新生 。
   Su "Sanyixiang" pastry originated in the Qing Dynasty Guang Xu years,has more than 140 years of history,six generations of grandchildren,generations,because of the family secret recipe,for the ancient city of Taierzhuang "old name",The intangible cultural heritage,which is on the brink of extinction,will be reborn in the commercial development and excavation.
   

   为抗日战争和新中国古城重建做出突出贡献 。
   For the War of Resistance against Japan and the reconstruction of ancient Chinese cities to make outstanding contributions.
   

   1938抗日战争支援抗日前线
   The War of Resistance against Japan in 1938 to support the Anti-Japanese Front.
   
<
/p> 2012年响应政府古城重建工作,全家配合拆迁工作 。
   In 2012 in response to the government reconstruction of ancient cities,the whole family to cooperate with the demolition work.
   

   十年磨剑,百年铸辉煌,谁说继承不能与时尚兼容?作为一个有历史感情的蛋糕,拥有百年历史品牌 历史沉淀品牌,扎根于古城,深深扎根于人民的心中,面对民族正义和国家利益,可以始终为每个人放弃家庭,深厚的民族情感,谁不能感动呢?
   Ten years of grinding a sword,a hundred years of glory,who said that heritage can not be compatible with fashion? As a cake with historical feelings,with a century-old brand of historical precipitation,it is rooted in the ancient city and deeply rooted in the people's heart. In the face of national righteousness and national interests,it can always "turn small families into people" and have deep national feelings. Who wouldn't be moved?
   

   三益祥将带您走近手感烘焙之旅,从眼睛、耳朵、鼻子、舌头、身体位体验,品尝您久久难忘的独特品味 。
   Sanyixiang,will take you to a "feel baking journey" ,from the eyes,ears,nose,tongue,body,mind,all-round experience,taste your long-lasting unique taste.
   

   这是一场美味浪漫、美食与灵魂的盛宴之旅!
   This is a delicious and romantic,delicious and spiritual feast trip!
   

   品尝一块蛋糕可以让人们了解一个品牌……
   品尝一种味道,能让人记住一段历史……
   弘扬历史文化,激发人们的爱国情怀……
   Taste a cake,can let a person know a brand...
   Taste a taste,can let a person remember a period of history...
   Carry forward historical culture,can arouse people's patriotic feelings...